Mars Cowley, who formed Red Planet Marketing Ltd and leads a dynamic team of sales and marketing guys in achieving fabulously great results, agrees to the belief that you cannot do today’s job with yesterday’s methods and be in business tomorrow. Hence, it’s always planning for the future and it’s mostly a futuristic approach that’s worked out. The way the clients’ needs are satisfied and the way the customers’ requirements are satisfied point to the fact that Red Planet Marketing does think not just about the present, but about the years to come too. The company wants its clients to go on doing great business in the future too and Mars Cowley wants customers to have a better tomorrow. So lessons from the past are used to work out things in the present and mould the future in the best of manners. This is what keeps Red Planet Marketing Ltd at the top of affairs in UK’s direct marketing industry.

Even as the company was expanding base all across the UK in the last one decade, Red Planet Marketing managed to earn for itself the kind of credibility that could cement its reputation and get things going smooth for it. The credibility thus earned helps the company run its campaigns smoothly. The clients know very well that Red Planet Marketing is one company that they can rely on. They know that their products and services would be promoted in the best of manners. The customers too have come to trust the company, seeing it as sort of a well-wisher. They know that the company would take care of their interests too.

Red Planet Marketing Ltd has also won the support of a wide section of the population in UK as it has provided employment opportunities to many sales and marketing guys who wanted to go high profile with their career.

2010 was a very eventful year for Red Planet Marketing, with new clients being signed up and new vistas being explored. The company went on exploring new territories in the UK and made use of new strategies and techniques, such as were never heard of before. The results delivered all through the year has been high. Starting from the first quarter, Red Planet Marketing has delivered outstanding performances.

It’s to be noted that for the company, which had its beginnings in 2000, 2011 is the eleventh year of operations. In a decade’s time, the company has made its presence felt in a great manner in face-to-face marketing and customer acquisition.

So, when 2011 starts, the endeavour would be to do better than what has been done in 2010 and at the same time add on to the achievements that Red Planet Marketing Ltd has recorded in the past one decade.

With Red Planet Marketing Ltd, it’s a ‘No arrogance, no failure’ policy that’s in place.

Al Ries and Jack Trout, the authors of the book ‘The 22 Immutable Laws of Marketing’, say, “Success often leads to arrogance, and arrogance to failure.” There has been many a company that has had to see bad days and taste the bitterest of failures owing to such arrogance that accompanies success. Red Planet Marketing however makes it a policy to remain down-to-earth despite successes of the most spectacular kind getting repeated time and again. Humility and the desire to be able to serve the society is what makes the company go on and on. Hence, there is no room for arrogance or unwarranted vanity.

Arrogance is something that’s least seen in anyone working with Red Planet Marketing. The sales and marketing professional working for the company, however senior and accomplished they are, are always the most cordial and dedicated of guys and it’s hence that the company is repeatedly sought after, both by clients and customers.

Red Planet Marketing Ltd moves ahead, spurred ahead not by arrogance, but by a desire to make it big, or rather even bigger that what has been achieved till date.

Red Planet Marketing, with first rate success as its motto, strives to make the most of each single moment at its disposal. This is why the sales guys working for the company manage to make more number of sales per day than their counterparts in other companies. For this they practice certain basic rules, and that too in a very steadfast manner. These rules are listed below:

• Give respect, take respect : The company believes in the ‘Give respect, take respect’ policy. Each person who comes to interact with the company is given the kind of respect he or she deserves, irrespective of who he is or what he does.

• Proper utilization of time : The company believes in getting its personnel to make proper use of the time at their disposal. The time they have at their disposal is to be invested with people who are most likely to be their customers and they are trained to wind up the sales process each time as quickly as possible.

• Customers’ time constraints do matter : Red Planet Marketing makes it a point to remind each single sales or marketing guy working for its campaigns that customers’ time constraints do matter, in all ways. So utmost care is taken to make sure that field representatives who meet customers don’t disrupt their activities or eat into their time more than is reasonable.

• Being relationship-oriented : Being relationship-oriented is of utmost importance. The customer should feel that the company and its personnel are not transaction-oriented, but relationship-oriented. They should get the feel that the sales guys are not bent on getting the sales done and that it’s relationships that most matters for them.

It’s by adhering to such principles that Red Planet Marketing Ltd and its sales force manages to work out wonders in the form of results that are delivered within a fixed time span.

Al Ries and Jack Trout in their book ‘The 22 Immutable Laws of Marketing’ say, “Marketing is not a battle of products, it’s a battle of perceptions”. They explain that marketing is all about perceptions, i.e., how people perceive products. This holds true for all kinds of marketing; and that includes direct marketing too. Red Planet Marketing  subscribes to this view and makes it a point to bank on perceptions. The company not only banks on perceptions, but also plays a decisive role in forming and moulding perceptions. This is done as a result of the frequent interactions between the company’s field representatives and the customers. Red Planet Marketing Ltd believes in going in to form the right kind of perceptions in the minds of the customers much before beginning the actual sales and that works out well for the campaigns.

The truth is that not many people would be convinced to buy a product with a single follow-up. Most of them won’t be convinced and motivated to buy a product. It takes repeated follow-ups to convince them and motivate them to go in for the buy. Red Planet Marketing has dedicated sales and marketing guys who go on doing follow-up, in a regular manner, of course without irritating people. This sends positive signals too, that the company is genuinely interested in the customer.

Red Planet Marketing Ltd guys do regular follow-ups and ensure success with every single customer, because for the company, every single customer matters.

For Red Planet Marketing, the success that it earns by working hard is spread over to others as well- to all those who associate with the company in one way or the other. The company has always moved on with positive attitudes and hence it has always been a consistent kind of success that has been registered. The company, with this kind of a success, has always been an inspiration for marketing guys. They have thus realised that nothing is impossible if you are bent on achieving things. Red Planet Marketing teaches them to make the most of life by taking challenges head on and by taking risks.

Red Planet Marketing Ltd has been a source of great inspiration for all direct marketing companies as well

Red Planet Marketing professionals get advised at all levels on how to tackle difficult situations and overcome obstacles in the course of campaigning. Leaders at the company know very well what all are the sticky situations and hurdles that professionals may have to face in the course of their routine marketing and sales activities. The company also gives its personnel ample opportunities to mingle, discuss and share ideas and thoughts. This helps them understand problems better and take note of things in its minutest detail.

The presence of such an atmosphere, conducive of working as a team and the caring attitude of the company accounts for the success that professionals at Red Planet Marketing Ltd achieve, both individually as well as a team.

Give respect, take respect:
Red Planet Marketing professionals treat each and every individual they meet with utmost respect. They never bother about the identity or the social status or role of the individual they are interacting with. For them every customer is important and as a result of this kind of an attitude, they get to establish a rapport with customers everywhere.
Make the most of the time at your disposal:
The company believes in winning the game of direct marketing by making the most of the time at one’s disposal. The company’s marketing guys adhere to this policy with all strictness and make sure that no time is wasted. They also make it a policy of sorts to respect the time constraints of their customers. Time is of prime value to them and it’s hence that they do it all on time.

Keep it all relationship oriented:
The company believes in making it all relationship oriented. The customers and also the clients get the feel that the company doesn’t believe in being transaction oriented and that relationships do matter for them. They also know that their respective interests would be safeguarded in the best of manners. This is what keeps Red Planet Marketing Ltd going on, despite all odds.